This week is our final post in the Keys to Launching a Medspa series. In this final phase, we cover equipping your medspa, management systems, recruiting your team, and finally, opening your medspa! Equip Your Medspa Define all the things that you will need to facilitate the procedures and treatments on the service menu. These Continue Reading…
How Treatment Plans Increase Sales
The Road to 10,000+ Patients
From the start, Jennifer, was determined to own and operate a successful Medical Aesthetic Practice. Jennifer was a well-established Aesthetician, who knew the ins and outs of procedures, retail, and customer service. So naturally, Jennifer felt that business ownership was the next step in finding intrinsic and monetary success. What Jennifer didn’t realize was that Continue Reading…
How Gift Cards May Fit Into Your Marketing Strategy
Gift cards are a popular way to promote many small businesses, and in particular, may be a wise marketing strategy for your medical spa. By adding gift cards to your strategic marketing plan, you are able to engage customers and hopefully encourage them to return to your business. Before I go any further, I want Continue Reading…
The Importance of Lead Capture
Most of the time, business people think of marketing as “advertising.” While this is true, it’s only part of the picture. Marketing includes an array of activities of establishing and promoting your brand (getting the word out), plus capturing the responses to your promotions. Whether you are promoting your business using digital communications (social media, Continue Reading…
Attributes of a Successful Practice Manager
The practice manager for one of our clients contacted us recently and felt that the upcoming month’s sales projections were too low! This practice had surpassed their budget goals for the previous two months and the practice manager certainly expected this trend to continue. That led me to contemplate: what are the top attributes of Continue Reading…
Steps to Grow Your Medical Aesthetic Business
Acara Partners CEO Francis Acunzo shares the steps needed to grow your medical aesthetic business: Are you hoping to grow and expand your medical aesthetic practice? Interested in generating an increase of $10K or more each month on the top line of your income statement? This may seem like a daunting or overwhelming task, but Continue Reading…
Essential Tips for an Initial Client Consultation
Francis Acunzo, CEO at Acara Partners, describes the essential tips needed to succeed with initial client consultations at your medical aesthetic practice: You have marketed and communicated the expertise and unique selling points of your medial aesthetic practice, and now a potential client is visiting for their initial consultation. What are the most important business Continue Reading…
Medical Aesthetic Trends for 2017
With 2017 upon us, just what does the medical aesthetic industry have in store for the upcoming year? Here is a list of the Top 5 potential trends in medical aesthetics for 2017: 1. Expansion of Kybella Usage 2016 beauty experts have called this nonsurgical procedure “the next Botox”. Kybella is an injection that contains Continue Reading…
How to Close the Patient Consult
One of the most important events in a medical aesthetic practice is the patient consultation that takes place after an initial inquiry and prior to scheduling a treatment. On average, a practice will schedule procedures only 15% to 20% of the time after a consult, while those practices that excel at the patient consult will Continue Reading…