Last week, we shared Dr. Lynnea Villanova’s first-hand account of how Acara Partners helped her open the doors of her new medspa. This week, she talks about marketing her business with Acara Partners’ sister company, Reach Beyond Marketing.
Another delight of this journey has been working with Reach Beyond Marketing. Since the inception of my medspa, Acara built my website and managed my SEO. Frequently, unsolicited competing marketers contact us regarding our SEO. They evaluate it, and uniformly confirm that RBM’s SEO is maximized. We know this from our ever-improving rankings on regional, organic web searches.
To be honest, one mistake I made in my start-up phase was not relying on RBM earlier on. In an attempt to keep costs down, I initially attempted to manage digital and other marketing myself or with non-industry specific teams.
The most costly mistake I made was trying to manage the complex digital marketing platform Google AdWords by myself. I spent thousands of dollars on this form of marketing, with almost no return on investment. This is because AdWords needs to be constantly optimized through labor-and knowledge-intensive means. The month I turned this task over to RBM, my AdWords ROI became real and evident. Their institutional knowledge of the aesthetic medical field allows them to surpass others’ performance. With active management of our AdWords, my business now ranks towards the top of the paid and organic searches for the services I’m most interested in marketing. It has made all of the difference.
In short, the formal and informal support from Acara Partners and Reach Beyond Marketing has far exceeded my expectations. It is invaluable to have a true partner to ask about anything from aesthetic equipment to new aesthetic medical trends to the practice’s division of labor. Additionally, they know my business and personal priorities well enough to dispassionately help avoid poor or poorly-timed decisions to expand, purchase, etc.
I highly recommend Acara Partners to anyone starting or adding on an aesthetics practice. I use their information and tools every day, and know that I can always seek advice from an experienced team regarding almost any aspect of this stand-alone aesthetics practice.
I know I couldn’t have made this project take shape, take flight, and now take off without the support of Acara Partners and Reach Beyond Marketing.
Lynnea Villanova, MD