It is important to be well informed about upcoming marketing trends if you want your practice or small business to be a leader in your market. Here are some of our thoughts and best practices to help your business succeed and grow in 2017:
Opportunities Due to Increased Costs of Digital Advertising
There is expected to be an increase in digital ad prices in 2017 – they are predicted to surge up to 20 percent by 2018. According to a study, online publishers are taking advantage of improved yield optimization technologies to justify price increases for ads. This price hike could pose a problem for small businesses if they do not have the money or resources to invest more in digital advertising. Because of this and the mobile-centric nature of current and future marketing strategies, small businesses will turn to social media for sales and advertising opportunities. Social media features such as giving consumers the option to purchase your services or products directly through platforms like Facebook and Instagram will be a great asset for small business in 2017.
Success for Niche Companies
Focusing in on smaller, more specific audiences will be key if you are a niche company hoping to strengthen your marketing efforts in 2017. Instead of a “shot gun” marketing approach, customize your messages and specialize platforms to your most receptive and loyal audiences.
Millennials in the Workforce
Millennials represent the largest portion of the U.S. population, and will be the largest segment of the workforce in 2017. Over 3.6 million company executives are expected to retire this year, leaving millennials to fill these management spots. Millennials expect instant gratification when it comes to online information and purchases. With this in mind, it is important to ensure your practice or small business is as mobile-centric and convenient to consumers as possible.
Utilizing Email Marketing
With so many new digital means of advertising and communicating with consumers, it would make sense to believe that the importance of email marketing was a thing of the past. Not true! Email marketing remains one of the most ROI-positive strategies there is. If someone tells you that email marketing is not as effective as it used to be, they may not be using it properly and/or to its full potential. Email marketing shouldn’t be used for consistent sales pitches that are bound to end up in a trash folder, but rather should include valuable and relevant information that you want to share with the reader. If you are hoping to ramp up and grow your practice or small business email marketing strategy, try including industry news, links to blog content, and do-it-yourself tips and guides.
Have any questions about putting these practices into action in 2017? Visit acarapartners.com to speak with an expert today!