The digital age has brought about a whole new paradigm for small businesses and medical practices. No longer should you rely solely on promoting your services or products through one-way communication (print ads, radio, billboards, direct mail, brochures, etc). Instead, these tactics should be included in a comprehensive “new marketing” plan that infuses digital methods and two-way communication.
In essence, today’s consumer is continually seeking information and social connections online, mostly through a smartphone or mobile device. This means clients and customers are coming to you through online searches, social media connections, blogs, and e-newsletters. Once you “capture” an interested potential customer through these digital tactics, it is then important to turn prospects into clients. Your business can also turn to digital connections here to nurture prospects over a period of time, continuing to provide them with value-based information about your services. Trust is developed between you and these potential customers through this process, making it much more likely that they will consider you for a business relationship some time in the future.
Source: Hootsuite, Hatchbuck