Both new and established business owners face a particular set of challenges when developing and managing their respective businesses. During any phase of the business cycle, business owners and managers are charged with improving performance, increasing sales and generating more leads for future sales. In order to maximize a business’ ability to flourish in the competitive marketplace, Acara Partners offers clients the opportunity to grow their businesses with our Business Booster Program. This month, Acara Partners wants to highlight each phase of the program, starting with Phase One – Assess and Analyze.
Acara Partners’ Business Booster is a two-month program that follows a proven two-phase system to bring your business to the next level. During the Business Booster, Acara Partners’ team of marketing and business consulting experts assess the market and competition, analyze your business operations, create strategic marketing plans, and forecast sales numbers in order to identify and capitalize upon opportunities for your business to grow and increase sales.
This first step of the Business Booster is an in-depth analysis of the business’ current practices, organizational structure, competition, and any other factors that influence business success. Our team of marketing and business consulting experts moves in to the competitive marketplace, identifying target demographics and scouting potential competitors. Over a two-day site visit, the Acara Partners team becomes familiar with your business as well as your staff and “secret shops” the competition to learn firsthand what’s happening in your unique marketplace.
After the experts at Acara Partners have a solid understanding of the marketplace and the audience your business is targeting, we conduct an audit of your existing marketing practices, including the brand, promotions, website, social media, and advertising tactics. When analyzing your business, Acara Partners applies its years of experience in the health, wellness, and medical aesthetic industries, offering proven tactics and strategies to help your business take off.
Throughout this comprehensive initial phase, Acara Partners develops a foundational understanding of the people within your business, the organizational structure, and the goals you are looking to achieve. By researching and identifying opportunities within the target market, this opening stage of the Business Booster program gives Acara Partners the insight needed to increase sales, garner new leads, and engage with more customers online and within your physical market.
To learn more about our Business Booster, or why understanding your unique selling position is essential for your marketing plan, contact Colleen Acunzo, Managing Partner, 203-488-0028 x305 or email at [email protected].