Internet marketing, smartphone technology, and social media have an enormous advantage over traditional marketing methods in how they connect with a rapidly growing audience. By using innovative technologies and communication mediums, these marketing techniques provide cost-effective results that will grow the bottom line. Acara Partners will be the first to tell you that embracing this fundamental shift in marketing strategy is a must to succeed in the contemporary market. However, with the bar being raised further by the new gold standard of Internet marketing, the humble phone call has been left in the wake. While phone calls may seem out of date, we think that your business will benefit with this tried and tested marketing tactic.
After all, why not use both? Putting all of your marketing eggs in one basket may prove fruitful, but may also be risky. Perhaps its time to put down the phone, tablet, or other Facebook-connected device and brush up on your over-the-phone sales skills. Now, this doesn’t mean we’re advocating to suddenly become telemarketers, but strategic use of the old phone call to connect with existing and new customers can both enhance their perception of your service and satisfy their needs to feel valued.
These types of “soft sell” calls need a precise approach – you don’t want to come across as if you’re reading straight from a script, just as you don’t want to sound too pushy. The best way to appear genuine is to strategically time the call or pair it with a non-sales reason. This can include conducting surveys, extending invitations to special events, or even following up on a recent treatment. A more personalized call made to wish a client happy birthday or happy holidays might also be appropriate depending upon pre-existing relationships, provided your greeting is personal and sincere.
If sales numbers need a boost, try picking up the phone for a nearly free solution to connect with old and new clients and grow service revenues. If you want to learn more about sales tactics or training, boosting the bottom line, or how to implement new marketing strategies, contact us at Acara Partners. For more information, please call Colleen Acunzo, Managing Partner, 203-488-0028 x305 or email at [email protected].