Press releases have always held a very important purpose in our society, supplying the public with useful, timely information. However, at Acara Partners we recognize that in the evolving digital landscape that we live in, press releases take on new roles in improving a business’ online presence.
The days of calling newspapers and magazines to pitch your news release as a story are over. At Acara Partners we suggest utilizing a press release distribution service that will take your press releases and automatically send them along to top publications in your area, making it simple for major outlets to pick up your story in print or on the web. This can dramatically evolve the reputation of your company, establishing you as an expert in your field in the eyes of readers and enhance your visibility. These services exponentially increase the potential audience for your press release and truly get your businesses name out there.
Not only are online press releases great for distributing information and improving your brand’s image, but they can also greatly improve your search engine rankings. Your business’ name popping up in major publications, that are high standing in Google’s ranking system, will give your site a major SEO boost of its own, making it much easier for new clients to find you and expand your digital presence.
At Acara Partners our public relations services include the creation and distribution of press releases on topics such as product announcements, new hires, recent awards and many more. We create engaging content that is sure to generate leads and build your client base! Reach out toColleen Acunzo, Managing Partner, 203-488-0028 x305 or email at [email protected] for more information or join us for our upcoming webinar: Online News Releases: Magic Fairy Dust of the Digital World on Thursday, August 13, 2015 at 11:00 EST.