Here at Acara Partners, we continually preach the importance of optimizing your online presence. Embracing the shift in the status quo of focusing so heavily on traditional marketing and advertising is crucial in furthering your business’ strategic goals and achieving financial goals, however, these tactics are hardly revolutionary. The emergence of online marketing techniques has quickly become the standard for any and all businesses looking to compete in the marketplace – virtual or physical. As the boundaries between virtual and traditional marketing tactics continue to fade, consumers are caught up in a world that is becoming increasingly interconnected by the day. With the universal adoption of these digital marketing practices, such as social media advertising, how can you make your business stand out from the competition? Consider using another wildly popular online medium – video.
In comparison to various other forms of online media, video reigns supreme. It remains the most popular type of media by a large margin, and this trend is only growing larger. According to a recent study by Cisco, video accounted for 64% of the world’s Internet traffic in 2014 and it is predicted that online video will account for 80% of the world’s Internet traffic and 85% of the United States online traffic by 2019. YouTube is a huge factor in these numbers; the site produces 300 hours of video every minute with viewers watching about 6 billion hours of video monthly. The video-sharing website has evolved from a simple viewing platform into a digital force to be reckoned with.
How does this apply to my business? Without video, businesses will lose out on immeasurable potential clients to competitors that opt to leverage this vital tool. Video is so powerful to businesses that 70% of marketing professionals report that video converts better than any other medium:
- Website conversion rates increase by 20% or more with video
- Landing pages with video increase conversions by up to 80%
- Emails with videos can increase the click-through-rate by up to 300%
Video is an underutilized avenue to inform consumers and can increase his/her understanding of the product or service. According to Forrester Research, a one-minute video is equivalent to 1.8 million words of text. As a result, consumers are more likely to buy your product or service after viewing the related video. Videos not only increase consumer interest, but they leave a lasting impression. Kantar Media reports only 24% of brands utilize online video to market to consumers – now is your chance to get ahead in the video marketplace before other businesses start joining!
Acara Partners has recently launched its video production department and setup an in-house video and photo studio. Reach out to Colleen Acunzo, Managing Partner, 203-488-0028 x305 or email at [email protected] for more information.