“Facebook is a platform, a medium, and killer app. It’s contagious, infectious and viral-but in the best meaning of those words.” – Elliot Schrage, Facebook.com
Facebook can not be overlooked as a critical component of your social media platform for your business. It has hit 1 billion active users and continues to grow daily. The fastest growing segment is women who represent 57% of Facebook users and 46% are 45 years and older. Facebook is a personal conversation with people who will soon become fans, and then clients. It offers great visibility for your business and can ultimately lead to increased sales.
In June of 2012, Ad Age and CITI conducted a survey to marketers about their thoughts about Facebook. The results indicated that 85% believed they needed to have a Facebook presence; only half thought that they needed to advertise on the platform.
Several months later those numbers changed, there was an increase from 55% to 61% of media and marketers saying they were now using Facebook for advertising. What does this mean?
Facebook is no longer just a personal social networking site, it is now a brand builder.
Using Facebook presence to communicate and engage with your clients is critical, as people will “like” business’s that their friends or colleagues refer or like. Word of mouth is a powerful tool.
The purpose of Facebook advertising is primarily for brand exposure at this point in time. People do not yet “shop” from Facebook, but repeated exposure to your targeted demographic , driving them to your web site, can convert a consumer to a customer.
Facebook advertising is an important component of any brands social media platform. Facebook advertising can accomplish the following:
- Increased Brand Exposure
- Call to action to visit your site
- Evoke a need
- Promote an event, product launch or special
If you have considered Facebook advertising in the past now is the time to put it into action. The social media team at Acara Partners can create a 360 degree social media marketing program to get your business noticed.