This coming Thursday, April 1st I will be holding a Webinar at 1:00 p.m. EST titled “New Cosmetic Medical Technology: Don’t Make it a Field of Dreams“. It will review, first-hand a blog entry I posted back in September.
Essentially, I’m going to discuss what you need to do to insure when you purchase new technology it doesn’t just become dusty in the closet. I will review the step-by-step approach Acara takes to introduce a new technology to a practice. Starting with how to prepare your facility, team and of course the most important step: develop a marketing plan to launch the technology.
If your in cosmetic medical device sales you should forward this information to your current and potential clients. Physicians see their technology as successful not when it works but when it sells.