As many of my regular blog readers and webinar attendees know, I often speak about the importance of “staying on trend” as a medical spa or aesthetic medical practice. When asked how to trend watch I tell my readers and listeners about the obvious such as trade shows and communicating with your reps but in addition, I always stress the importance of keeping your eye to mainstream media (Oprah, Good Morning America, CNN, etc) and very importantly monitoring the latest trends in fashion and beauty.
What we saw happening at Paris Fashion Week is a great example. Some Designers are beginning to design clothes that accentuate the female body including breasts and hips…”phony or not” as stated in a recent New York Times article covering Paris Fashion Week. Is this being driven by the increase in women wanting larger breasts and a “Brazilian Butt” or will this drive woman to want larger breasts and “Brazilian Butts”? Either way this speaks to the demand for these services and potentially predicts the continued strength of this trend.
In addition, as the Haute Couture of Paris begins to filter its way into the mainstream (which tends to be a year or so behind) will we see even more demand by the everyday woman? Will aesthetic medical practices need to do, not only, breast implants but more consumer friendly less invasive breast augmentation utilizing fat transfer?
Great questions to be asking ourselves in 2010 and most definitely a trend to watch.