Each year new technologies and techniques are being launched to increase the level of results you can receive at a Medical Spa. Your clients are well read and seeking what the best on the market to accomplish the results they wish to achieve.
If you want to be a successful Medical Spas then you have to continually identify new trends and implement them as part of your service program. It is important to do this before the competition so don’t hesitate when launching new services. It should be a competitive action not a competitive response. If you keep finding that you are adding new services to your program because your competitor is offering it, you are putting yourself in a position of vulnerability.
I know many locations that were first to market with laser lipolysis and are currently generating over $50,000 per month with this service.
P.S. Don’t get caught in the trap of many owners/operators that continually add any and every new technology/service that comes on the market. Most of the time, adding 1 new major service per year will keep you on trend. You may want to read my previous post BADD: Business Attention Deficit Disorder, if your concerned you may be a techno junkie.