As everyone knows, when someone is having a cardiac arrest they need immediate resuscitation or they will die from a lack of blood circulating oxygen to the brain and vital organs. The life-blood of a business is cash. If it stops flowing then a company begins to experience the equivalent of a cardiac arrest leading to its death or basically a business shut-down.
I realize that my analogy is somewhat dramatic, but I need to make a point here. If your MedSpa is losing money each month and draining your financial resources, it is important to act swiftly to resolve the issue. Do not fool yourself into thinking that it will get better next month – it won’t – unless you are implementing significant changes to the way you operate and market your business. And don’t get caught in the trap of believing you can bootstrap your way to success: that opportunity passed when you entered your 9th month and still continued to lose money.
If you don’t stop the bleeding, your business will die and the only emergency care for a dying business is a very strong dose of solid management and effective marketing, both of which cost money.
Every week I speak to Medical Spa owners that say they don’t have the resources to implement a marketing program, hire the staff they need or contract the right professionals to help them fix their problems. Albert Einstein once said “The definition of insanity is doing the same thing over and over again and expecting different results”. Is this you?
I will be exploring what it takes to resuscitate a medical spa in need of a business turnaround this Tuesday, January 27th at 1:00 p.m. Please join me for “Dial 911 Acara for MedSpa Resuscitation” Webinar.