I have a quick tip on how to increase your repeat business. Your clients are golden – be sure to:
- Service them well
- Say thank you
- Encourage them to come back for more
It doesn’t matter if your med spa or aesthetic practice has been open for years or if you opened your doors just yesterday. Repeat business from satisfied clients is key to long-term sustainability.
Try this classic retail marketing tool: a bounce back card. It’s a quick way to say thanks for your business and by the way… here’s $20 or 10% off your next treatment.
There are a few ways to handle this too: send it out as a postcard to all of your clients, give them out as people check out or mail it out after their visit. My favorite is to hand them out as clients check out. Why not save on postage! Of course if you forget, just drop it in the mail with a quick personal note.
You can set this up as a postcard and have each service provider sign a small stack. Very important — make sure there’s a short window of time that these are valid. I like a 30 day window and I recommend you stick with services, not products.