Title Tags for Online Lead Generation
How do most of your potential clients find you? If you are tracking your leads then you probably realize that the internet is one of your top lead generation sources. Two methods for driving more traffic to your site are Natural or Organic Search Engine Optimization (SEO) and another is Paid Search. In order to drive Natural or Organic Search (which costs you zero) potential clients need to be able to find you. They may not know that your business exists, but they do know they live in Westchester, NY (for example) and that they are looking for Laser Hair Removal or Smartlipo (TM). Title Tags are one of the top ways to drive more traffic to your medical spa or aesthetic practice website. If you manage your website, you can do this yourself for free. Otherwise, you can provide a list to your web maintenance provider.
A Title Tag is the text that appears above the web browser. This text should not say Home or Index or simply the name of your medical spa or practice. For example, if you have a medical spa in Westchester, NY – then your home page Title Tag should read something like this… Westchester Medical Spa by Dr. XYZ or Westchester NY Laser Hair Removal, Smartlipo (TM), BOTOX (R). For a Title Tag to work well, your content (website text) on each page should reflect the same key words and phrases.
I would recommend listing your most popular services or those you want to drive. There should be a unique Title Tag for each page of your site. For your Smartlipo website page, you may want to use: Smartlipo in Westchester NY by Dr. XYZ.
There are many good methods for marketing your medical spa or cosmetic practice; this is one of the first ones I would implement if it were my business.
What are the best online marketing methods you use?